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Gerardo San Diego – Creative strategist design consultant Los Angeles California

  • HOME
  • CREATIVE STRATEGY
  • WRITING
  • ART & DESIGN
  • PODCAST
  • NONPROFIT & CHARITY WORK
  • ARTICLES
  • ABOUT ME
  • CONTACT
  • spices
    Business,  Entrepreneur,  Internship

    Variety is the Spice of Work

    Gerardo San Diego / July 15, 2018

    Years later, I visited that company, and took Claudette to lunch. I thanked her for being an amazing supervisor, and for being understanding and patient with me, and for allowing me to stretch…

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  • wordpress control panel
    Business,  Design,  User Interface,  Wordpress

    Do You Realize How NOT Super Easy WordPress is to Admin?

    Gerardo San Diego / June 27, 2018

    Do you know the difference between pages and posts? Do you know the difference between the control panel and the CUSTOMIZE area? Do you realize that that simple top menu could be changed…

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  • Business,  Design,  Methodology,  organization,  User Interface

    Reductive Design is Butter!

    Gerardo San Diego / June 21, 2018

    I spent a couple hours tonight helping a colleague stress test the user interface for a web hosting control panel, using cPanel. Amazing how my product design/methodology schooling came on like Spidey-sense. Some…

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  • morgan freeman business advice
    Blog,  Business,  Learning,  Meetings,  Methodology,  Sales

    Rita Hayworth and the Shawshank Rejection

    Gerardo San Diego / June 15, 2018

    Q & A: Rita Hayworth and the Shawshank Rejection * A buddy of mine who’s much younger than me asked this question: Have you found any way to quell the nerves that come…

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  • brain and gears
    Blog,  Education,  Learning,  Methodology

    Learning, Absorption, Implementation, Perfection (LAIP)

    Gerardo San Diego / June 13, 2018

    I’ve been thinking about why, at a certain point of learning a new app or software, it actually becomes FUN, and I realize that I’ve learned enough to want to freestyle, just like…

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  • You are not your day planner
    Blog,  Business,  Methodology,  Office,  organization

    You Are Not Your Day Planner

    Gerardo San Diego / June 12, 2018

    Twenty years ago, I thought that the THINGS that I owned were absolutely necessary for me to do my work. My Palm 7 device, Franklin Planner, Plantronics headset, and the latest “pro” version…

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  • Red wagon crash - business article
    Blog,  Business,  Methodology,  Strategy

    Falling Off the Humble Wagon

    Gerardo San Diego / June 9, 2018

    One of my colleagues had a saying, “Finish it first, and then tell everyone else about it.” It goes against everything that my ego wants me to do, but in the long run…

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  • Front lawn
    Blog,  Business,  Methodology,  Strategy

    A Constant Gardener

    Gerardo San Diego / June 3, 2018

    This is a picture of our lawn after not being mowed and edged for a little over a week, because the gardener couldn’t come over on Wednesday because it rained. I saw the…

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  • Basketball strategy
    Blog,  Business,  Methodology,  Strategy,  SWOT Analysis

    Sports and the SWOT Analysis

    Gerardo San Diego / May 28, 2018

    I’m currently watching the Golden State Warriors play at Houston against the Rockets. Whenever a basketball team I’m following is behind around halfway through the game, I look at the score, but I…

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  • Batman Detective
    Blog,  Business,  Methodology

    How Are You A Great Detective During Client Meetings?

    Gerardo San Diego / May 21, 2018

    My story: After more than two decades of countless client meetings, I often don’t stick to the same checklist of questions that I used to. Totally true–one of the latest questions I asked…

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  • Star Wars Ralph McQuarrie painting
    Design,  Entertainment,  Methodology,  Star Wars

    Editing, Design, and the Details

    Gerardo San Diego / May 14, 2018

    If you ask people that love the original Star Wars movies, they’ll tell you it’s because they were fun escapism, full of amazing special effects and spaceships. But the professionals in the movie…

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  • business portfolio bag
    Blog,  Business,  Meetings,  Methodology,  Office,  organization

    Lock and Load: What to Bring to a Business Meeting, Guy Version

    Gerardo San Diego / April 11, 2018

    In addition to what you’re SUPPOSED to bring to a business meeting, here are some things that I carry just in case. BREATH MINTS AND SUGAR-FREE GUM. Why both? The breath mints are…

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  • Blog,  Business,  Design,  Methodology,  Social Network

    Designing Compassion, Part 2: Legos, Locks and Land Mines

    Gerardo San Diego / May 7, 2017

    I just finished a text conversation with my business partner regarding the Apple music player, which for some reason won’t allow songs on her playlists to play in sequence, like a jukebox, and…

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  • Blog,  Business,  Design,  Methodology

    Designing Compassion, Part 1: How Are You?

    Gerardo San Diego / May 1, 2017

    How do you include kindness in business? Is it by design, or a conscious thing, or a little of both? Be kind, for everyone is fighting a hard battle. The lead mechanic for…

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  • Blog,  Business,  Methodology,  Sales

    Methodology Exercise – Selling Collectible Magazines on eBay

    Gerardo San Diego / April 20, 2017

    A mylar bag, backing board, 5 sheets of chip board, and a 9″ x 12″ envelope costs roughly 60 cents, to protect a magazine for mailing. The whole package weighs 12 ounces. Using…

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 Older Posts

ABOUT

My name is Gerardo San Diego, and I'm a creative strategist specializing in planning, writing and building content for websites, social, digital and print media. I own a design consultancy in Los Angeles County, California.

Email: gsd@gerardosandiego.com
Phone: (562) 396-5778
LinkedIn: /gerardosandiego
Instagram: /gerardosandiego

In addition to featuring articles about business and design, this website is the starting point to my other websites. To see specific samples of my work, please visit these links:

LinkedIn posts: bit.ly/gsdlinkedin
Web Strategy: InternetArchitect.org
Writing: AirgunDiaries.com
Art & Design: Interknight.com
Podcast: TheDailyKnight.net

gerardosandiego

MINIMALIST SUPERMAN #kuretake #brushpen #fude #do MINIMALIST SUPERMAN

#kuretake #brushpen #fude #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #dccomics #superman #superhero #minimalist #comicbook #gesturedrawing #art #graphics
... HURRICANE The littered ground has a million ...

HURRICANE

The littered ground

has a million gouges

from long gone collateral

that, wayward

left its bruise and damage

blame the wind

blame the storm 

blame the rain

blame yourself

no

blame the hurricane 

always, yes.

...

#poemoftheday #poetrylovers #poetrycommunity #poemsofinstagram #poems #instapoetry #poets #poet #writersofinstagram #poetsofinstagram
ELECTRIC OFF-ROAD MOTORCYCLE WITH EMERGENCY CHUTE ELECTRIC OFF-ROAD MOTORCYCLE WITH EMERGENCY CHUTE 

Don't ask...

#inktober2020 #inktober #mecha #mechagraffiti #productdesign #design #inktoberallyearlong #doodle #ink #blackandwhite #drawing #motorcycle #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #vehicle #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #industrial #industrialdesign
TEXAS Hundreds of cars snake their way through TEXAS 

Hundreds of cars snake

their way through the food line

to get tonight's dinner in the trunk

yes, shame

but less shame if a mile

of others are also doing it

someone on TV calls it "hope"

that billionaire pundit 

with the cuff links

and the pressed lapel

whose daughter, Hope,

has a trust fund that could

feed everyone in

this damn line

for a year

more like fifty years

lotsa square meals

fair and square. 

. . .

#poem #pandemic #unemployment #coronavirus
#poverty #food
Close-up of my personal seal. It says ger-ar-do ph Close-up of my personal seal. It says ger-ar-do phonetically in Chinese. I hope:)

#seal #chinese #chop #stamp #yinni #inktoberarmor #inktober #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #samurai #sword #animals
From 2003: this is the craftsman that created my p From 2003: this is the craftsman that created my personalized signature chop (stamp) that you see on some of my drawings, including that last Wolverine brush painting on the test t-shirt. He'd just finished my chop and it's on the bottom right of the pic. The characters are the phonetic pronunciation for ger-ar-do in chinese.

#chinese #seal #chop #craftstman #littletoko #stamp #sanfrancisco #brushpainting #japantown #vacation #signature #calligraphy #scrollpainting
Was in a hurry but had an idea and painted this ou Was in a hurry but had an idea and painted this out on a test shirt in 5 minutes, need to clean it up when I do it again. We're gonna need a bigger brush, and fabric paint. And scotch guard;)

#tshirt #superhero #inktober #ipevo #kuretake #fudenosuke #calligraphy #drawing #art #wolverine #logan #comicbook #xmen #japanese #japaneseart  #minimalistart #kanji #signature #brushpainting #inktober2020
Jack takes on a sentry bot, scene from my story, D Jack takes on a sentry bot, scene from my story, DISTANCE.

#inktober2020 #inktober #ipevo #mechagraffiti #mecha #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #weapons #fight #sciencefiction
MINIMALIST WOLVERINE Playing around with a brush MINIMALIST WOLVERINE

Playing around with a brush pen:)

#kuretake #brushpen #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #wolverine #logan #xmen #superhero #minimalist #comicbook #gesturedrawing #art #graphics
#vote #election2020 #kuretake #pendrawing #electio #vote #election2020 #kuretake #pendrawing #election #drawing #brushpen
#inktobermusic #inktober2020music #inktober #ipevo #inktobermusic #inktober2020music #inktober #ipevo #inktoberday27 #mechagraffiti #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #mecha #albumcover #music
"REMINISCING" From my story, DISTANCE. Jack and J "REMINISCING"

From my story, DISTANCE. Jack and Jolie must coordinate their thrusters to navigate space and repair a satellite, all while disabling drones and other undesirable objects.

#inktoberbuddy #inktober2020buddy #inktober #ipevo #inktoberday25 #mechagraffiti #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #space #dance #astronaut
STURM UND DRANG I had a fucked up day, so... #in STURM UND DRANG

I had a fucked up day, so...

#inktoberstorm #inktober2020storm #inktober #quicksketch #war #inktober52 #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #guns #soldier
Gotta sleep so I did a quick sketch of a pissed of Gotta sleep so I did a quick sketch of a pissed off monkey holding a rocket. Social commentary? Sure, why not...

#inktoberrocket #inktober2020rocket #inktober #quicksketch #monkey #inktober52 #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #commentary #animal
I was thinking about the Tom Cruise movie Oblivion I was thinking about the Tom Cruise movie Oblivion when I drew this...

#inktoberoutpost #inktober2020outpost #inktober #mecha #mechagraffiti #inktober52 #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #jetpack #sciencefiction
ARMOREDILLO!!! #inktoberarmor #inktober2020armor ARMOREDILLO!!!

#inktoberarmor #inktober2020armor #inktober #mecha #mechagraffiti #inktober52 #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #samurai #sword #warfare #animals
The story I'm writing, DISTANCE, takes place in th The story I'm writing, DISTANCE, takes place in the California desert. I've been sketching ideas to spur my writing the story. The latest Inktober topic/prompt is DUNE. Right on:)

#inktoberdune #inktober2020dune #inktober #mecha #mechagraffiti #inktober52 #inktober2020 #inktoberallyearlong #doodle #ink #blackandwhite #drawing #monster #sketch #sketchbook #inksketch #pen #pensketch #penart #sketching #vehicle #illustration #inking #inkwork #inkingdrawing #pendrawing #inkart #industrial #industrialdesign
#inktober #inktober52 #inktober2020 #inktoberslipp #inktober #inktober52 #inktober2020 #inktoberslippery #inktober2020slippery #inktoberallyearlong #speedskater #skater #sports #distancenovel #sciencefiction #mecha #mechagraffiti #iceskating #speedskating
#inktober #inktober2020 #inktoberrodent #inktober2 #inktober #inktober2020 #inktoberrodent #inktober2020rodent #inktoberallyearlong #mechagraffiti #mecha #disney #mickeymouse #drawing #art #artist #pendrawing #sketch #sketchbook #dailysketch
#inktober #inktober2020 #inktoberblade #inktober20 #inktober #inktober2020 #inktoberblade #inktober2020blade #inktoberallyearlong #mechagraffiti #mecha #weapon #dudestuff #battle #drawing #art #artist #pendrawing #sketch #sketchbook
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  • HOME
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