Creative strategy is the process of presenting valuable content in a unique, pleasing way that draws the attention of the intended audience. is my company, a Los Angeles County, California based consultancy, specializing in creative strategies, web content creation, curation and architecture. We consult with small to midsize businesses to help set up their websites, create their online brand, and promote their projects on the Internet.

Below are the latest posts from the Internet Architect website.

  • Reductive Design is Butter!
    by Gerardo on June 22, 2018 at 4:27 am

    I spent a couple hours tonight helping a colleague stress test the user interface for a web hosting control panel, using cPanel. Amazing how my product design/methodology schooling came on like Spidey-sense. Some quick notes: 1. User interface is often about REMOVING elements and simplifying steps. Less mouse clicks, less… Continue reading The post Reductive Design is Butter! appeared first on . […]

  • Learning, Absorption, Implementation, Perfection (LAIP)
    by Gerardo on June 14, 2018 at 1:45 am

    I’ve been thinking about why, at a certain point of learning a new app or software, it actually becomes FUN, and I realize that I’ve learned enough to want to freestyle, just like learning a musical instrument to the point to where you can write your own songs. Same with… Continue reading The post Learning, Absorption, Implementation, Perfection (LAIP) appeared first on . […]

  • Editing, Design, and the Details
    by Gerardo on June 2, 2018 at 3:21 am

    If you ask people that love the original Star Wars movies, they’ll tell you it’s because they were fun escapism, full of amazing special effects and spaceships. But the professionals in the movie industry know better. The secret, dear friends, of the original Star Wars movies, is in the EDITING.… Continue reading The post Editing, Design, and the Details appeared first on . […]

  • How Are You A Great Detective During Client Meetings?
    by Gerardo on June 1, 2018 at 6:04 am

    My story: After more than two decades of countless client meetings, I often don’t stick to the same checklist of questions that I used to. Totally true–one of the latest questions I asked my client was “Why do you keep a semi-automatic pistol in your office?” His answer revealed more… Continue reading The post How Are You A Great Detective During Client Meetings? appeared first on . […]

  • Sports and the SWOT Analysis
    by Gerardo on May 15, 2018 at 2:33 am

    I’m currently watching the Golden State Warriors play at Houston against the Rockets. Whenever a basketball team I’m following is behind around halfway through the game, I look at the score, but I look at something else. WHO IS IN FOUL TROUBLE. Why? Because the ability of a team to… Continue reading The post Sports and the SWOT Analysis appeared first on . […]

  • Sample Letter of Recommendation
    by Gerardo on May 14, 2018 at 1:52 am

      * Names have been replaced by placeholders. Gerardo San Diego Consultant, June 13, 2018 Jefferson High School 1234 Mission Street Los Angeles, CA 90034 To whom it may concern: My name is Gerardo San Diego, and I have been a business owner in the city of Los Angeles,… Continue reading The post Sample Letter of Recommendation appeared first on . […]

  • A Constant Gardener
    by Gerardo on April 21, 2018 at 6:14 am

    This is a picture of our lawn after not being mowed and edged for a little over a week, because the gardener couldn’t come over on Wednesday because it rained. I saw the lawn when I bent over to pick up the community newspaper, and noticed how quickly the grass… Continue reading The post A Constant Gardener appeared first on . […]