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Gerardo San Diego – Creative strategist design consultant Los Angeles California

  • HOME
  • CREATIVE STRATEGY
  • WRITING
  • ART & DESIGN
  • PODCAST
  • NONPROFIT & CHARITY WORK
  • ARTICLES
  • ABOUT ME
  • CONTACT
Blog, Business, Design, Methodology

Designing Compassion, Part 1: How Are You?

How do you include kindness in business? Is it by design, or a conscious thing, or a little of both? Be kind, for everyone is fighting a hard battle. The…

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May 1, 2017
Blog, Business, Learning, Meetings, Methodology, Sales

Rita Hayworth and the Shawshank Rejection

Q & A: Rita Hayworth and the Shawshank Rejection * A buddy of mine who’s much younger than me asked this question: Have you found any way to quell the…

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June 15, 2018
Blog, Business, Meetings, Methodology, Office, organization

Lock and Load: What to Bring to a Business Meeting, Guy Version

In addition to what you’re SUPPOSED to bring to a business meeting, here are some things that I carry just in case. BREATH MINTS AND SUGAR-FREE GUM. Why both? The…

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April 11, 2018
  • spices
    Business,  Entrepreneur,  Internship

    Variety is the Spice of Work

    Gerardo San Diego / July 15, 2018

    Years later, I visited that company, and took Claudette to lunch. I thanked her for being an amazing supervisor, and for being understanding and patient with me, and for allowing me to stretch…

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  • Front lawn
    Blog,  Business,  Methodology,  Strategy

    A Constant Gardener

    Gerardo San Diego / June 3, 2018

    This is a picture of our lawn after not being mowed and edged for a little over a week, because the gardener couldn’t come over on Wednesday because it rained. I saw the…

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  • Star Wars Ralph McQuarrie painting
    Design,  Entertainment,  Methodology,  Star Wars

    Editing, Design, and the Details

    Gerardo San Diego / May 14, 2018

    If you ask people that love the original Star Wars movies, they’ll tell you it’s because they were fun escapism, full of amazing special effects and spaceships. But the professionals in the movie…

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  • wordpress control panel
    Business,  Design,  User Interface,  Wordpress

    Do You Realize How NOT Super Easy WordPress is to Admin?

    Gerardo San Diego / June 27, 2018

    Do you know the difference between pages and posts? Do you know the difference between the control panel and the CUSTOMIZE area? Do you realize that that simple top menu could be changed…

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  • Business,  Design,  Methodology,  organization,  User Interface

    Reductive Design is Butter!

    Gerardo San Diego / June 21, 2018

    I spent a couple hours tonight helping a colleague stress test the user interface for a web hosting control panel, using cPanel. Amazing how my product design/methodology schooling came on like Spidey-sense. Some…

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  • morgan freeman business advice
    Blog,  Business,  Learning,  Meetings,  Methodology,  Sales

    Rita Hayworth and the Shawshank Rejection

    Gerardo San Diego / June 15, 2018

    Q & A: Rita Hayworth and the Shawshank Rejection * A buddy of mine who’s much younger than me asked this question: Have you found any way to quell the nerves that come…

    read more
  • brain and gears
    Blog,  Education,  Learning,  Methodology

    Learning, Absorption, Implementation, Perfection (LAIP)

    Gerardo San Diego / June 13, 2018

    I’ve been thinking about why, at a certain point of learning a new app or software, it actually becomes FUN, and I realize that I’ve learned enough to want to freestyle, just like…

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  • You are not your day planner
    Blog,  Business,  Methodology,  Office,  organization

    You Are Not Your Day Planner

    Gerardo San Diego / June 12, 2018

    Twenty years ago, I thought that the THINGS that I owned were absolutely necessary for me to do my work. My Palm 7 device, Franklin Planner, Plantronics headset, and the latest “pro” version…

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  • Red wagon crash - business article
    Blog,  Business,  Methodology,  Strategy

    Falling Off the Humble Wagon

    Gerardo San Diego / June 9, 2018

    One of my colleagues had a saying, “Finish it first, and then tell everyone else about it.” It goes against everything that my ego wants me to do, but in the long run…

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  • Basketball strategy
    Blog,  Business,  Methodology,  Strategy,  SWOT Analysis

    Sports and the SWOT Analysis

    Gerardo San Diego / May 28, 2018

    I’m currently watching the Golden State Warriors play at Houston against the Rockets. Whenever a basketball team I’m following is behind around halfway through the game, I look at the score, but I…

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  • Batman Detective
    Blog,  Business,  Methodology

    How Are You A Great Detective During Client Meetings?

    Gerardo San Diego / May 21, 2018

    My story: After more than two decades of countless client meetings, I often don’t stick to the same checklist of questions that I used to. Totally true–one of the latest questions I asked…

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  • business portfolio bag
    Blog,  Business,  Meetings,  Methodology,  Office,  organization

    Lock and Load: What to Bring to a Business Meeting, Guy Version

    Gerardo San Diego / April 11, 2018

    In addition to what you’re SUPPOSED to bring to a business meeting, here are some things that I carry just in case. BREATH MINTS AND SUGAR-FREE GUM. Why both? The breath mints are…

    read more
  • Blog,  Business,  Design,  Methodology,  Social Network

    Designing Compassion, Part 2: Legos, Locks and Land Mines

    Gerardo San Diego / May 7, 2017

    I just finished a text conversation with my business partner regarding the Apple music player, which for some reason won’t allow songs on her playlists to play in sequence, like a jukebox, and…

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  • Blog,  Business,  Design,  Methodology

    Designing Compassion, Part 1: How Are You?

    Gerardo San Diego / May 1, 2017

    How do you include kindness in business? Is it by design, or a conscious thing, or a little of both? Be kind, for everyone is fighting a hard battle. The lead mechanic for…

    read more
  • Blog,  Business,  Methodology,  Sales

    Methodology Exercise – Selling Collectible Magazines on eBay

    Gerardo San Diego / April 20, 2017

    A mylar bag, backing board, 5 sheets of chip board, and a 9″ x 12″ envelope costs roughly 60 cents, to protect a magazine for mailing. The whole package weighs 12 ounces. Using…

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ABOUT

My name is Gerardo San Diego, and I'm a creative strategist specializing in planning, writing and building content for websites, social, digital and print media. I own a design consultancy in Los Angeles County, California.

Email: gsd@gerardosandiego.com
LinkedIn: /gerardosandiego
Instagram: /gerardosandiego

In addition to featuring articles about business and design, this website is the starting point to my other websites. To see specific samples of my work, please visit these links:

LinkedIn posts: bit.ly/gsdlinkedin
Web Strategy: InternetArchitect.org
Writing: AirgunDiaries.com
Art & Design: Interknight.com
Podcast: TheDailyKnight.net
Copyright 2025 © Gerardo San Diego except where noted.
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