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Gerardo San Diego – Creative strategist design consultant Los Angeles California

  • HOME
  • CREATIVE STRATEGY
  • WRITING
  • ART & DESIGN
  • PODCAST
  • NONPROFIT & CHARITY WORK
  • ARTICLES
  • ABOUT ME
  • CONTACT
  • Business,  Design,  Methodology,  organization,  User Interface

    Reductive Design is Butter!

    Gerardo San Diego / June 21, 2018

    I spent a couple hours tonight helping a colleague stress test the user interface for a web hosting control panel, using cPanel. Amazing how my product design/methodology schooling came on like Spidey-sense. Some…

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  • Star Wars Ralph McQuarrie painting
    Design,  Entertainment,  Methodology,  Star Wars

    Editing, Design, and the Details

    Gerardo San Diego / May 14, 2018

    If you ask people that love the original Star Wars movies, they’ll tell you it’s because they were fun escapism, full of amazing special effects and spaceships. But the professionals in the movie…

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  • Blog,  Business,  Design,  Methodology,  Social Network

    Designing Compassion, Part 2: Legos, Locks and Land Mines

    Gerardo San Diego / May 7, 2017

    I just finished a text conversation with my business partner regarding the Apple music player, which for some reason won’t allow songs on her playlists to play in sequence, like a jukebox, and…

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  • Blog,  Business,  Design,  Methodology

    Designing Compassion, Part 1: How Are You?

    Gerardo San Diego / May 1, 2017

    How do you include kindness in business? Is it by design, or a conscious thing, or a little of both? Be kind, for everyone is fighting a hard battle. The lead mechanic for…

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ABOUT

My name is Gerardo San Diego, and I'm a creative strategist specializing in planning, writing and building content for websites, social, digital and print media. I own a design consultancy in Los Angeles County, California.

Email: gsd@gerardosandiego.com
LinkedIn: /gerardosandiego
Instagram: /gerardosandiego

In addition to featuring articles about business and design, this website is the starting point to my other websites. To see specific samples of my work, please visit these links:

LinkedIn posts: bit.ly/gsdlinkedin
Web Strategy: InternetArchitect.org
Writing: AirgunDiaries.com
Art & Design: Interknight.com
Podcast: TheDailyKnight.net
Copyright 2025 © Gerardo San Diego except where noted.
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