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Gerardo San Diego – Creative strategist design consultant Los Angeles California

  • HOME
  • CREATIVE STRATEGY
  • WRITING
  • ART & DESIGN
  • PODCAST
  • NONPROFIT & CHARITY WORK
  • ARTICLES
  • ABOUT ME
  • CONTACT
Blog, Business, Design, Methodology

Designing Compassion, Part 1: How Are You?

How do you include kindness in business? Is it by design, or a conscious thing, or a little of both? Be kind, for everyone is fighting a hard battle. The…

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May 1, 2017
Business, Design, Methodology, organization, User Interface

Reductive Design is Butter!

I spent a couple hours tonight helping a colleague stress test the user interface for a web hosting control panel, using cPanel. Amazing how my product design/methodology schooling came on…

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June 21, 2018
Blog, Education, Learning, Methodology

Learning, Absorption, Implementation, Perfection (LAIP)

I’ve been thinking about why, at a certain point of learning a new app or software, it actually becomes FUN, and I realize that I’ve learned enough to want to…

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June 13, 2018
  • YouTube logo
    Blog,  Business,  Methodology,  Social Network,  Strategy,  YouTube

    Why YouTube?

    Gerardo San Diego / March 31, 2017

    A client just asked me if it’s possible to keep their company videos within their own website, running it off their own web servers, instead of posting it on YouTube. He didn’t want…

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ABOUT

My name is Gerardo San Diego, and I'm a creative strategist specializing in planning, writing and building content for websites, social, digital and print media. I own a design consultancy in Los Angeles County, California.

Email: gsd@gerardosandiego.com
LinkedIn: /gerardosandiego
Instagram: /gerardosandiego

In addition to featuring articles about business and design, this website is the starting point to my other websites. To see specific samples of my work, please visit these links:

LinkedIn posts: bit.ly/gsdlinkedin
Web Strategy: InternetArchitect.org
Writing: AirgunDiaries.com
Art & Design: Interknight.com
Podcast: TheDailyKnight.net
Copyright 2026 © Gerardo San Diego except where noted.
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